What brings together Barack Obama, Steve Jobs, Dr. House and Israeli special forces? Naturally, the fact that they all love New Balance sneakers!
The world-famous American brand finally got itself a cool online store in the Runet!
We actually did a great job: taking the American website as a basis, we created a new adaptive design — buying the legendary footwear and clothes using your smartphone or tablet has become just as easy and comfortable as on your desktop machine.
Apart from the basic functionality, we added a number of tweaks:
We developed a compact horizontal filter for the products in the catalogue to simplify the search and selection processes;
On the product flypage, we set up a comparison between different size charts;
Buyers can write reviews and rate products on their flypages, and visitors can evaluate how useful the reviews actually are;
We added product availability in offline shops;
We adjusted geo targeting: the user’s location is determined automatically, and the delivery price varies depending on the final destination;
We revised the website’s mechanics to enable integration with the inventory management system (OCS);
We set up integration with the Russian Standard Bank acquiring system;
We completed integration with the SPSR-Express courier delivery service.
In addition, we introduced a variety of perks: smooth animation of feedback forms, social login, and many more.
Our fruitful cooperation with New Balance lasted more than a year, during which we completed a number of diverse tasks set by the client.
E-commerce Team Leader
Together with our own team, our colleagues from Oneway Studio managed to develop a new adaptive design for newbalance.ru website in a very short time. Our work resulted in a successful project of an up-to-date website with the required online store functionality. We hope that our visitors and buyers of original New Balance products will appreciate the high performance of the website in a new design".