- Client
- New Balance
- Platform
- 1C-Bitrix «Business»
- Project completed
- 2016
What brings together Barack Obama, Steve Jobs, Dr. House and Israeli special forces? Naturally, the fact that they all love New Balance sneakers!
The world-famous American brand finally got itself a cool online store in the Runet!
We actually did a great job: taking the American website as a basis, we created a new adaptive design — buying the legendary footwear and clothes using your smartphone or tablet has become just as easy and comfortable as on your desktop machine.
Apart from the basic functionality, we added a number of tweaks:
- We developed a compact horizontal filter for the products in the catalogue to simplify the search and selection processes;
- On the product flypage, we set up a comparison between different size charts;
- Buyers can write reviews and rate products on their flypages, and visitors can evaluate how useful the reviews actually are;
- We added product availability in offline shops;
- We adjusted geo targeting: the user’s location is determined automatically, and the delivery price varies depending on the final destination;
- We revised the website’s mechanics to enable integration with the inventory management system (OCS);
- We set up integration with the Russian Standard Bank acquiring system;
- We completed integration with the SPSR-Express courier delivery service.
In addition, we introduced a variety of perks: smooth animation of feedback forms, social login, and many more.
CLIENT'S FEEDBACK
Natalia Utkina
E-commerce Team Leader
