Sisley
- Project completed
- 2024
The Sisley brand emerged in 1968 in Paris, originally producing denim and cotton apparel. In 1974, it was purchased by the Benetton Group, infusing it with Italian flair and making it even more daring and dynamic.
Sisley is one of the Benetton Group brands that we have been successfully collaborating with since 2017. Our partnership is built on mutual trust and efficient work, which is why the Benetton Group entrusted us with the development and implementation of the official Sisley website. In winter 2021, work began on the new project, with the technical specifications spanning around 60 pages.
Design
At the initial stage, we developed prototypes for all website pages and conducted intensive usability testing to ensure logical navigation and predictability.
When developing the Sisley website, we used the United Colors of Benetton site as a reference, applying similar design and technical solutions adapted to the brand's style.
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The main focus is on product presentation:
- Minimalist design with elegant black-and-white tones, gold and burgundy accents — symbolizing premium quality;
- Branded photographs in a "grainy film" style and cinematic banners;
- User-friendly navigation: horizontal mega-menu, quick filters by collections, color, and size.
The website is built on Vue.js, featuring reactive page updates and Ajax-powered catalog loading. The site is responsive and displays correctly on all devices — from widescreen monitors to compact smartphones. The design evokes emotion while remaining user-friendly and functional.
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1С и Order Management System (OMS)
We configured seamless integration between 1C and the OMS, enabling e-commerce businesses to optimize data exchange for orders and status tracking.
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Delivery Features
Delivery is carried out by CDEK and PickPoint services, which transmit data to the website via the ApiShip platform — an online service for integrating logistics services. ApiShip simplifies the delivery process, makes it transparent for customers, and helps the online store reduce logistics costs.
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Some more useful tools
Using Elasticsearch, we implemented an intelligent search on the website that quickly indexes the catalog after updates and is capable of "learning" associations and recommendations. Additionally, we integrated the Dadata service, which provides address suggestions.
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Mindbox Integration
The website integrates with Mindbox, a marketing automation platform that powers the entire customer journey — from registration to repeat purchases, including loyalty programs and personalization.
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Starfish call center
We have integrated with Starfish — a cloud-based call center platform for managing customer communications. This improves service quality, speeds up issue resolution, and contributes to sales growth.
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Payment systems
We integrated online payment processing through the bank acquiring service YooKassa.
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Loyalty Programs
As part of the project, a comprehensive loyalty program has been implemented, allowing customers to accumulate points and use them to pay for part of their orders in the online store — the Black Card club program.
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Data Analytics
Yandex.Metrica and Google Analytics counters have been installed.
Client Testimonial
Darya Rychagova
Head of E-commerce, Benetton Group (2020–2024)
