Project completed: 2024

Matteo Malichelli has over 20 years of experience in producing stylish and comfortable footwear for men and women. The brand has carefully studied the preferences of Russian consumers and creates collections that perfectly match the characteristics of the local market. The models combine modern design and everyday comfort while remaining affordable.

The partnership with the brand began in November 2023, with the official website launch taking place in June. The project brief for developing the new online store was 60 pages long. Currently, active support and further development of the project are ongoing.

Design

During the initial stage, prototypes for all website pages were developed and then rigorously tested for usability, logical flow, and predictability.

The website design is minimalist — featuring a light background, large photographs, clean lines, and intuitive navigation. The homepage includes an animated slider banner, link banners to key sections, and a minimalist top menu that expands to half the screen, providing access to all product categories.

Responsive cross-browser layout has been implemented, along with reactive page updates and Ajax-powered catalog loading — applying filters in the product catalog works without reloading the entire page.

The website features 'Frequently Bought Together,' 'You May Also Like,' and 'Recommended for You' sections. These blocks boost conversion rates, keep users engaged, and increase sales through personalization.

1С

The online store is integrated with 1C via a standard module. The system imports the catalog structure, products with their properties, prices, and stock levels from 1C. Order data is sent back from the online store to 1C. Product images and recommended items are imported separately from an FTP server.