Вы используете устаревший браузер, содержимое сайта упрощено. Для комфортной работы с сайтом рекомендуем использовать современный браузер.
Ralf Ringer

Ralf Ringer

ralf.ru
Client
Ralf Ringer
Platform
1C-Bitrix «Business»
Project completed
2017

Ralf Ringer is one the most famous and distinguished footwear brands in Russia, leading the market since 1996.

Thanks to consistent quality control, Ralf Ringer products made its way into the Guinness Book of Records after surviving a 100-hour dance marathon.

We started to discuss our cooperation first in 2015, talking about the maintenance of the existing online store. However, for certain technicalities, we had to refuse the project.

After a year, the company finally made a life-changing decision: they wanted a new online store. In autumn 2016, we started our joint work on this major project.

Ralf Ringer Desktop
Ralf Ringer Tablet
Ralf Ringer Smartphone
Ralf Ringer

The client highlighted two main goals they would like to achieve: sophisticated user scenarios and high performance.

Thus, we paid special attention to these tasks during conceptual development: we spared neither time nor effort trying to go into every detail.

We developed interactive prototypes of all website pages: both desktop and mobile versions. Focus groups actively tested the prototypes for user-friendliness, consistency and predictability of scenarios.

Survey results were incorporated in the design and helped to select the most effective business solutions.

Instead of standard 1C upload, we had to configure catalogue import by individual files according to the client’s business processes. To deal with it, we developed a special exchange script.

Fulfilment service by eSolutions (Otto Group) took care of order management and processing, after we completed its integration.

In comparison to the previous version, the new online store closely followed the requirements and standards of 1C-Bitrix, which simplified future administration and maintenance.

The final step was to move the customer and order data from the old site to the new one, which took only half a day.

Upon login at the new site, users could see their entire order history from the old site.

Despite a considerable amount of time spent on design, the project’s technical complexity and large scale, we managed to launch the website on time — by the Cyber Monday in February 2017.

Ralf Ringer chose to further develop the online store on their own.

CLIENT'S FEEDBACK

Yuri Fomin

Yuri Fomin

Head of e-commerce

The development process was very difficult, but we managed to succeed and made profit."

Incity

Incity

Next

Incity

Thank you for your inquiry!

Our manager will be in touch as soon as possible.

Discuss the project

Fill out the form, and we’ll contact you to discuss details.

Please enter your name

Please enter your e-mail

Please enter a message

Required